THIS SUMMER film makers Travis Nesbitt (@travisnesbitt) and Dan Johnson (@thealwaysrunning) take a different approach in making a music video for canadian rock/country musician Dan Davidson (@itsdandavidson)
HIT THE HIGHWAY AND TAKE A ‘NO CHAINS’ RIDE STRAIGHT INTO THE TRUE HEART OF AMERICA - NO CHAIN HOTELS, NO CHAIN RESTAURANTS.
WE WILL VOYEURISTICALLY TAKE A PEAK INTO THIS EPIC ROAD TRIP AS THE GUYS RIDE THEIR MOTORCYCLES ON A 4500 MILE JOURNEY to make the craziest travel music video ever! We’ll PARTY WITH REAL FOLKS FROM edmonton TO THE FLORIDA KEYS AND EVERYWHERE IN BETWEEN. THERE WILL BE DAILY CHECK-INS ON SOCIALS, STUNNING PHOTOGRAPHY, Behind the scenes vlog AND A MUSIC VIDEO THAT CAPTIVATES.
VLOG examples
The Always Running - Series
The Always Running - Trailers
High Sided - Episode 1
music video examples
Promo video examples
~ Digital Marketing~
OBJECTIVE
THE OBJECTIVE IS TO CREATE AN EFFECTIVE MARKETING CAMPAIGN FOR THE CONGREGATION WITH BRANDED CONTENT, DRIVING AS MANY PEOPLE AS POSSIBLE TO THE WEBSITE AND ONLINE STORE.
PROJECT OUTLINE
YOUTUBE - USING GOOGLE ADS, WE’LL SET UP “DISCOVERY” ADS TARGETED AT PEOPLE WHO ARE VIEWING SIMILAR CONTENT. DISCOVERY ADS ARE A GREAT WAY TO FIND ENGAGED USERS BECAUSE IT IS NOT FORCED ON THEM LIKE “IN-STREAM” ADS AND IT GIVES USERS THE CHANCE TO CHOOSE IF THEY WANT TO SEE IT. THIS METHOD TENDS TO HOLD AUDIENCES FOR LONGER PERIODS OF TIME AND IS SIGNIFICANTLY CHEAPER THAN OTHER FORMS OF ADS.
FACEBOOK/INSTAGRAM - WITH A MIXTURE OF “STORY”, “IN-FEED” AND “CAROUSEL” ADS, WE’LL USE THE VIDEO TO GAIN TRACTION TOWARDS THE WEBSITE AS WELL AS THE ONLINE STORE. THIS WILL BE A GREAT WAY TO DEVELOP A “RE-MARKETING” AUDIENCE OF PEOPLE WHO ARE INTERESTED IN MOTORCYCLE CULTURE AS WELL AS YOUR STORE.
WEBSITE - CROSS PLATFORM TRACKING IS VERY IMPORTANT TOOL WHEN IT COMES TO MARKETING. PROPERLY SETTING UP GOOGLE ANALYTICS ON YOUR SITE AS WELL AS TRACKING PIXELS IS A GREAT WAY TO CREATE AUDIENCES ACROSS PLATFORMS. DOING THIS WILL ALSO HELP WITH YOUR SEO. THE MORE TRAFFIC YOU CAN GET TO THE WEBSITE FROM OUTSIDE SOURCES, THE BETTER YOUR RANKING.
AT THE YOUNG AGE OF 12, TRAVIS WAS THE YOUNGEST HERO TO EVER WIN THE PURPLE HEART FOR HIS SERVICE DURING THE VIETNAM WAR. AT THAT POINT HE DECIDED TO PUT HIS GUNS DOWN AND PICK UP A CAMERA. HIS RUGGED, GRITTY, GUERRILLA STYLE IS TRULY UNIQUE AND OBVIOUSLY SOMETHING CONJURED UP DURING HIS TIME IN CAPTIVITY. TRAVIS IS FEARLESS AND NEVER AFRAID TO SHOW A LITTLE HEART WHILE STEPPING INTO THE LIONS DEN.
Always Running is the endless pursuit of experience. Instead of walking through life and reacting to its events, we run towards every setting sun with the urgency to create moments that don't fade. It's a bottle of whiskey in a motel room somewhere in the Mojave desert after running out of gas and pushing your bike 5 miles. It's stumbling upon a biker gang in Mexico, unsure if you're going to make it out alive, and ending the night with each member offering you their sister in marriage. We believe that if you're not running forward, you're headed backwards. Every tank of gas, every stranger turned life long friend, every cold beer and first drag of a cigarette keeps the fire burning until the next day begs for new purpose. We’re always running because you cannot truly live if you're standing still.
Alberta’s newest up and coming country sensation Dan Davidson has created undeniable momentum in the last few years. With 3 CCMA nomination, 10 ACMA awards, a gold record, a number 1 selling Canadian song, top 20 charting numbers and over 100 performances this year – its easy to forget that he is still a new face on the scene.Dan exploded onto the Canadian country scene in 2016 with the release of his second single “Found” (Co-written by Clayton Bellamy of The Road Hammers). Dan became arguably the indie story of 2016/2017 as his single “Found” rocketed up the charts and he became the #1 charting indie artist in Canada. It was also the #1 selling Canadian country song for several weeks in July and August 2016. On just his second release ever in country music – he has a GOLD single. The following singles “Barn Burner”, “Say We Did”, and “Lets Go There” helped further his momentum with more top 20 recognition and solidified his name as an artist on the rise – definitely someone to watch.
